Branding & Marketing

Blizterin' Sun

Branding & Marketing / Webdesign

This is a project of great importance to me, where I served as the guitarist and lead vocalist of the band, as well as the creator of all the artwork and artistic concept for the brand. I was responsible for designing the logo and the website, in addition to developing marketing strategies to enhance the band's reach.

As a result of my work, the band achieved numerous milestones, with the highlight being our performance at CCXP 2019, specifically for the cast of The Boys, a series created by Amazon Prime. The band has released two EPs, several singles, and has a strong presence on YouTube, with the music video for “Target” surpassing 12,000 views. Additionally, I was responsible for the entire artistic production of the music videos, as well as the creation and composition of all the band’s songs.

What I did exactly

In Every Stage:
From creating the identity to truly living the design.

Visual Designer

The creation of the band's logo marked the beginning of its identity. Inspired by urban landscapes, the design was crafted to be easily recognizable in any setting, reinforcing the band's presence wherever it goes.

Marketing Strategies

I developed strategies to expand the audience reach both digitally and in person. The main goal was to attract more people to the shows and increase the number of monthly listeners on streaming platforms.

Video Production

I was responsible for the entire production of the music videos, from the conceptualization of the central idea to execution. Each video was carefully planned to align the visual identity of the brand with the essence of the songs.

On Stage

And of course, being on stage with the band as the guitarist and lead vocalist—without a doubt, the best part of the project!

One of the most memorable parts of this project was creating the covers for the band's singles and EPs. Throughout the collective.suicide era, I was responsible for developing the visual identity, ensuring that each element captured the essence of the work.

This EP is a scream of anguish, fear, and anxiety, reflecting a time when many of us had only our phones for company—the COVID-19 pandemic. Beyond expressing these intense emotions, it also serves as a critique of internet “coachs” and the superficiality of the digital world. Comprising five tracks, collective.suicide features a visually striking cover—maintaining elements of the brand while provoking the viewer with a chaotic and unsettling explosion of colors.

Webdesign

The main issue was the constant need for someone to manage the selection and delivery of materials whenever there was a show, photoshoot, or any other band-related activity. This process became repetitive and inefficient.

The idea behind creating the website was to streamline this process by centralizing all the band’s materials in one place. This way, when communicating with event organizers, simply sharing a single link would provide them with everything they needed instantly.

Branding & Marketing